Wednesday, January 9th, 2008
Why did the iPod cross the road?
Hopefully to get to the other side, but evidently in Australia people wearing iPods are having trouble with the trafiic.
DDB advertising agency in Sydney, Australia and the New South Wales Police Force have released a road safety print campaign to raise awareness of the fact that teenagers are dying from crossing the road while listening to their iPods. (iPhone Savior)
Visually, think the ads are beautifully done. The play off of a chalk outline with the earbuds snaking around the victim. It reminds me a lot of Melanie Pullen’s “High Fashion Crime Scenes“, which is some amazing photography emitting a sober feeling will viewed similar to these ads. Here are some of the ads from DDB.
