I am not dead yet, but I do have a Master’s degree now so 2009 is just starting to exist outside of work and school.
Anyway, recently I have been reading this great book by Rebecca Lieb called “The Truth About Search Engine Optimization.” Nice quick read but jam packed with practical information about SEO. I teach a New Media Design class at the University of Nebraska-Lincoln and will definitely be referencing this book and recommending it to students. It is easy to understand but also clears ups some gray areas I had about the topic. It is broken down into short sections making it a great reference book that is a great addition to any advertiser, marketer, web designer/developer, graphic design or anyone else involved with working online.
More info here, they also offer it as a PDF download which I am always excited about for classes I teach.