Sunday, January 3rd, 2010
Inbound Marketing: A Great Overview
Over the holiday break I have finally had some time to get some reading done. One of them was Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah. It is a very cool book and a super fast read. The text gives a good overview of what’s happening with inbound marketing and is ideal for beginners to intermediate folks in the industry or who want to get started. The book begins by setting up the current environment then moves into basic overviews of using blogs, search engines and social media in your marketing efforts. Next it moves into to capturing customers and capitalizing on your marketing efforts.
I think this book gives a great overview about how and what new media can do for your marketing efforts. It is pretty basic and very prescriptive in its approach in that it gives a “do this, do this, and then do this.” Me personally I enjoy a descriptive approach with more case studies, but since it is a general overview most of the advice is right on. For me as a instructor at a university and teaching in this area I think this might make a wonderful book for students. The book offers great information and definitely worth checking out.
