Sunday, February 7th, 2010
One Show Interactive Annual Volume 12
I just received my copy of the 2009 One Show Interactive Annual. It has some great stuff of current interactive campaigns from the top creatives in the advertising industry. An example is the Axion Banner Concerts that combined the traditonal banner ad on the web and mashed it up with a live concert.
The intro has some great insights about how digital and interactive advertising is consistently changing making it hard to categorize the variety of applications. This is interesting because trying to categorize digital media forces advertisers to think in boxes rather then thinking of how to best communicate with audiences. Michael Lebowitz, the jury chair, says it best “the focus shouldn’t be on which channels we use or how many of them we fill. It’s about how people interpret and interact with them.” In my opinion this is what is exciting about interactive advertising, the idea of a more inclusive model of communication as opposed to talking at audiences. The 2009 One Show annual showcases great examples that do just that, engage audiences with exciting interactive campaigns.
