January 22, 2012
by adam
0 comments
Over the last few months there have been some cool technologies I have had my eye on. Here is a quick list of interesting developments pointing to a cool future for sharing content, communicating with audiences, and automating tasks. As … Continue reading
October 19, 2011
by adam
0 comments
Yesterday a student of mine asked a simple, but great question. “Why should we care about the tech side of things in advertising?”
A little background here… our advertising class is working with computer science students on a mobile web app … Continue reading
August 19, 2010
by adam
2 Comments
During the last two weeks at Colle+McVoy I anticipated seeing analytics, but have really been inspired and enlightened on how they are being used to connect with audiences from website strategies to social media insights to keyword research for SEO. … Continue reading
August 17, 2010
by adam
0 comments
Wireframing is a very basic idea, but a foundation for the production process that has always been very interesting to me. Something that I have really enjoyed during my time thus far at Colle+McVoy for very nerdy reasons is the … Continue reading
August 14, 2010
by adam
0 comments
Social media strategy gives good insight into how marketers and advertisers can reach and engage audiences. Liz Wawrzonek talks about how she is using her past work experience in community building and grassroots organizing in social media spaces. Her position … Continue reading
August 12, 2010
by adam
0 comments
If I were to talk with you about how storytelling is important at a journalism and mass communications college most folks would gravitate towards how journalists write their articles in creative and interesting ways to keep readers engaged. With that … Continue reading
August 10, 2010
by adam
0 comments
Day two was just as informative. I sat down with Interactive Strategist, Dan Mandle, to discuss what he does at C+M and to get his thoughts on digital communication and social media. Dan has been very gracious with his time … Continue reading
August 9, 2010
by adam
1 Comment
Today I started a visiting professorship at Colle+McVoy in Minneapolis, MN. The next two weeks I will be working with digital strategists, account people, and creatives on their current interactive projects with a goal to explore how the UNL College … Continue reading
August 1, 2010
by adam
0 comments
In an effort to stay consistent this summer, August is shaping up to a busy one.
The Special Olympics course concluded last week with a spectacular experience for everyone involved. The students were amazing. They produced an amazing amount of quality … Continue reading
July 14, 2010
by adam
0 comments
Over the last several months I have been working with a small group at work planning for the Special Olympics 2010 USA National Games in Lincoln, Nebraska. The college I work for has two classes this summer that I am … Continue reading