April 6, 2010
by adam
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Wow, what a crazy semester! To kill two birds with one stone, I am putting together a presentation on inbound marketing for my New Media Design class. We have spent most of the semester on designing and developing for websites … Continue reading
February 7, 2010
by adam
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I just received my copy of the 2009 One Show Interactive Annual. It has some great stuff of current interactive campaigns from the top creatives in the advertising industry. An example is the Axion Banner Concerts that combined the … Continue reading
January 3, 2010
by adam
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Over the holiday break I have finally had some time to get some reading done. One of them was Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh … Continue reading
October 15, 2009
by adam
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A great new campaign has been floating around on the Internet. The Fun Theory is made up of captivating videos that promote simple, fun, ways to change people’s behaviors for the better. The first video has a stairway that is … Continue reading
October 11, 2009
by adam
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The other day we had a guest speaker at the college, Kaiser Kuo. He was at UNL speaking at the E.N. Thompson Forum and gave a great talk about the Internet in China, the usage stats and their online culture. … Continue reading
September 7, 2009
by adam
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I teach a couple advertising classes at the University of Nebraska-Lincoln and am constantly looking for better textbooks. When I review desk copies of books I always ask about digital versions or other options for students besides hard copies. Many … Continue reading
August 29, 2009
by adam
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I have been reading an excellent book by Chris Anderson, FREE: The future of radical pricing. The book describes how companies like Google can offer so much for free and the business models that are emerging from prices progressively moving … Continue reading
June 13, 2009
by adam
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I am not dead yet, but I do have a Master’s degree now so 2009 is just starting to exist outside of work and school.
Anyway, recently I have been reading this great book by Rebecca Lieb called “The Truth About … Continue reading
August 25, 2008
by adam
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March 11, 2008
by adam
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So I wrote a short paper about web advertising for a marketing class (see below). The text mention banner and skyscrapper ads were not effective. Although I generally agree Apple has a couple great applications of these formats.
Apple began … Continue reading