One of my freelance projects is designing the Impressions newsletter that is published three times a year for alumni and friends of the UNMC College of Dentistry. We recently worked to re-design the newsletter to fit into the new UNMC branding guidelines. Read more from the UNMC Branding Initiative.

Process:

I started with some crappy sketches to get my bearings straight on what I wanted it to look like. It is a new organization so now corporate identity, logo,etc. So I went with a blues for a color because all the photos I had of the building included a nice blue sky, pretty original I know… The client and I then worked on a site map.

From there I turned my sketches into a proofs for the client to approve. My process was I made the proof in photoshop and sliced up the graphics I needed and combined everything in dreamweaver.

This is what we are going with at the moment, I plan to tweak the header graphic a bit. I am working right now on the CSS for the site and will be moving to the rest of the graphics for the site. Then when I get all the content I will dump it into the template I created and upload it.

I have put up my working draft on my site here. I will keep you updated…